The retail digital transformation priorities have changed and today, customers want a personalized shopping experience that takes into account their preferences and automatically tailors the customer journey. It’s this type of digital transformation that can help companies meet these expectations, and many retailers are already implementing it.
The digital transformation solutions that can make this happen for retailers range from big data analytics, AI, and mobile apps to omnichannel shopping capabilities. Retailers that use these technologies can create a more unified, consistent customer experience across multiple channels and gain loyalty from a new generation of consumers.
Data-Driven Decision Making: A Key to Retail Digital Transformation
But it’s also important to remember that not all digital transformation solutions are created equal. Choosing the right ones will help retailers innovate the customer experience and optimize their business processes. To do so, they must carefully consider the goals of their project, select the right stakeholders and methodically work towards the solution that best meets their needs.
For instance, some digital transformation tools like voice of Customer Software can provide valuable insights into how customers are interacting with their products and services. This allows retailers to gain competitive advantage by improving the overall customer experience.
Other digital transformation solutions are more directly focused on the company itself, such as Dick’s new merchandise search application that allows sports fans to list products online within 30 minutes of a team winning or losing a game. This is a great example of how retail digital transformation can benefit both the company and its employees.